Course curriculum
Stage 1
Pre-Foundations
- 1120 min
Is Product Marketing Right for You?
Stage 2
Foundations
- 1240 min
Positioning & Messaging
A comprehensive curriculum covering the full spectrum of Product Marketing — from positioning and messaging fundamentals to advanced go-to-market strategy and sales enablement. Learn to bridge the gap between product, marketing, and sales to drive adoption and revenue.
Is Product Marketing Right for You?
Positioning & Messaging
Customer Segmentation & Personas
Competitive Analysis
Go-to-Market Strategy
Product Launch Execution
Content Marketing for PMMs
Sales Enablement
Analyst & Influencer Relations
Pricing & Packaging Strategy
Enterprise Product Marketing Track
PLG Product Marketing Track