Course curriculum
Stage 1
Market Readiness
- 1180 min
Search & Performance Marketing: Market Map and Role Signals
Stage 2
AI-Enabled Workflow
- 1
Search & Performance Marketing: Toolchain and AI Workflows
Search & Performance Marketing Mastery is a market-divergent curriculum: English lessons are grounded in United States employer expectations, while Chinese lessons use China-native platforms, hiring norms, AI tools, and compliance context.
Search & Performance Marketing: Market Map and Role Signals
Search & Performance Marketing: Toolchain and AI Workflows
Search & Performance Marketing: Case Decisions and Risk
Search & Performance Marketing: Portfolio and Interview Lab
Search & Performance Marketing: Production Simulation
Search & Performance Marketing: Career System and Compliance