Course curriculum
Stage 1
Pre-Foundations
- 1120 min
Is Marketing Management Right for You?
Stage 2
Foundations
- 1240 min
Brand Strategy Fundamentals
A comprehensive curriculum covering the full spectrum of Marketing Management — from brand strategy and digital marketing fundamentals to advanced campaign analytics and marketing automation. Learn to build brands, drive demand, and measure marketing impact across all channels.
Is Marketing Management Right for You?
Brand Strategy Fundamentals
Digital Marketing Foundations
Content Marketing Strategy
SEO & SEM Mastery
Social Media Marketing
Email Marketing & Lifecycle
Campaign Analytics & Measurement
Marketing Automation & MarTech
Integrated Campaign Planning
B2B Marketing Track
Growth Marketing Track