Course curriculum
- 1120 min
Is Business Development Right for You?
- 1
Partnership Strategy Fundamentals
A partnerships-and-channel curriculum for BD operators who source, structure, and grow revenue through other companies — not by carrying a direct quota. You will work through partner archetypes (technology, channel, OEM/ISV, strategic), partner economics (revenue share, MDF, co-sell mechanics on Crossbeam and Reveal), the full lifecycle from sourcing to growth, and the metrics that get a partner program funded (sourced ARR, influenced ARR, attach rate, time-to-first-deal). Every module produces a written artifact you can show in an interview or use in your first 90 days.
Is Business Development Right for You?
Partnership Strategy Fundamentals
Market Development & Opportunity Analysis
Outreach & Prospecting
Deal Structuring & Negotiation
Channel Partnerships
Go-to-Market Partnerships
Strategic Alliance Management
Advanced Negotiation & Closing
Competitive Landscape & Market Intelligence
Platform & Ecosystem BD Track
Corporate Development & M&A Track